Having just emerged from a challenging financial year, Heinz has stumped up £12m for an international 150th-anniversary campaign, shining a spotlight on its heritage through one of its best-known products: tomato ketchup.
The move follows on from its global brand officer, Eduardo Luz, rebuffing concerns that the company’s recent set of underwhelming financials had anything to do with underinvestment in marketing.
Created by BBH London, the TV ad at the heart of the new push celebrates ‘150 Years of Clean Plates’. Invoking a bit of nostalgia, it plays on the brand’s longevity to show how a Read full story ›
Source: The Drum