House of Fraser’s online sales increase by 41% as it records highest ever gross profit
House of Fraser has published its financial performance for the 52 weeks to 25 January 2014, noting a considerable increase in online sales.
E-commerce and m-commerce sales increased 41 per cent, representing 12.2 per cent of sales.
Overall, the retailer reported record sales, up 3.6 per cent on a like-for-like basis to £1.2 billion. This resulted in its highest ever gross profit of £430.6m , up £26.8m.
CEO John King attributed the success to the enhancement of the Group’s website, including a redesign of the site and the expanded product offering with the introduction of new brands. Read full story ›
Source: The Drum
