Procurement is often a dreaded word for agencies – but it needn’t be. As part of The Drum’s Agencies4Growth festival, Trinity P3’s Julian Barrans and Essence’s Alex Woodford explained how the two sides can strike up a mutually beneficial relationship and even ditch the pitch.
The relationship between agencies and procurement teams is often depicted as a culture clash between creative free spirits and hard-nosed pragmatists. As Alex Woodford, vice president, client partner, APAC at Essence, put it: “Some agencies will think procurement will hold up the process, make us do more, jump through more hurdles, or slow things Read full story ›
Source: The Drum