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How brands and agencies can target customers at scale in the post-cookie world

on Mar 30, 2021 | 0 comments

By Diane Perlman

Blis, the pioneer of privacy-first location-powered advertising, today announced the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.

Greg Isbister, Blis CEO says, “Our industry is at a major inflection point, with significant changes impacting every single part of digital advertising as we know it today.”

As the industry pivots away from targeting based on IDs and personal data, brands need to find new ways to drive key business outcomes through personalised and high-performing digital advertising.

Recent Blis research Read full story ›

Source: The Drum