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How brands can back Simone Biles and the next gen of athletes opening up on mental health

on Jul 29, 2021 | 0 comments

By Imogen Watson

Simone Biles - Nike

“I truly do feel like I have the weight of the world on my shoulders at times,” wrote US gymnast Simone Biles to her 5.8 million Instagram followers, after an uncharacteristically flawed performance at Sunday’s women’s gymnastics qualifications.

As the most decorated gymnast of all time by the age of 24, Biles’s job is to master perfection. But her ability to perform the miraculous leaves many forgetting she isn’t actually a ‘superhuman’. Even Olympians can suffer from deteriorating mental health, and her decision to put that first showed the world that athletes are not only role models when they win medals.

“I Read full story ›

Source: The Drum