By Masayuki Tono

There are now just six months to go until the Tokyo Olympics begin. The city is wrapping up its preparations for the games, and with excitement building, sponsors and other advertisers can expect to witness huge passion from the Japanese people when it comes to the event.

The sporting lead up has helped build this sense of anticipation. The recent Rugby World Cup in Japan was a bigger hit than expected among the local population. As the tournament went on, we saw enthusiasm grow to fever pitch levels with social channels – Twitter and Instagram especially – capturing Read full story ›

Source: The Drum