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How brands like Unilever, McDonald's and WPP are responding to Australia's bushfire crisis

on Jan 13, 2020 | 0 comments

By Shawn Lim


The ongoing bushfires crisis in Australia, which started in June 2019, is showing no signs of stopping and has already burned more than 10.7 million hectares (26m acres), killed almost a billion animals, destroyed over 5,900 homes and buildings, and claimed 29 lives.

As exhausted firefighters and volunteers struggle to fight the flames, domestic and international businesses have joined foreign countries, politicians, celebrities and athletes to provide aid and donations.

Unilever Australia, for example, is working with its longstanding partner Foodbank, to donate thousands of its products to help provide some essential food, personal care and home care items to displaced Read full story ›

Source: The Drum