By Julian Smith

So, as the great and good of the media and marketing world go their separate ways after the industry chinwag that is Advertising Week Europe, I sit and reflect on what I’ve learnt about the status of our business.

We live in a multi-screen world
What’s now self-evident, and readily accepted among our fraternity, is that consumers today live surrounded by screens. And at the centre of this multi-screen world is the smartphone. Always on us, 24/7, the mobile device is our constant companion, the ‘remote control’ to our lives, our connector and our enabler.

In this new, smartphone-centred, multi-screen world, consumers are Read full story ›

Source: The Drum