These days in advertising, media buyers are viewed as techies leading the charge while liberal arts-educated creatives try to keep pace. Things have only intensified in this era of big data and programmatic buying, as research commissioned by Turn illustrates.

Not filtering down

The survey of 206 creative decision-makers in the UK showed that while 88 per cent appreciated the idea of using data insights to create personalised ads, many had problems accessing that information. 35 per cent said it’s difficult to get data from brands while 29 per cent said the same of media agencies. Whatever the cause, lack Read full story ›

Source: The Drum