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How do you solve a problem like... gender stereotypes in advertising?

on Feb 23, 2021 | 0 comments

By Sam Bradley

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Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign.

Just last week, a survey by the Campaign Against Living Miserably and Joe Media found that two-thirds of British men thought negative gender stereotypes were a source of psychological damage.

So, we asked the industry Read full story ›

Source: The Drum