Out-of-home advertisers were expecting a swell of activity (in England at least) on the subdued launch of so-called ‘Freedom Day’ – Monday 19 July – which walked back some of the Covid-19 restrictions the public has endured over the last year. For advertisers, theoretically, this meant greater footfall and some clients returning to spend. The Drum looks at how brands changed gear.
Transport for London (TfL) recently best summed up the out-of-home (OOH) sector’s excitement to see those footfall levels return after a lax year of reduced travel where inventory upgrades suddenly took precedence. It isn’t alone in anticipating Read full story ›
Source: The Drum