By Maria Greaves

Marketers are finding the automotive sector a tough ride right now. Why is the sector revving under pressure? And how are innovations in contextual advertising giving the industry the jump start it needs?

A rollercoaster global trading market, privacy roadblocks, shifting buying behaviors, and digital disruption means that the automotive sector is putting today’s marketers through some challenging gear changes.

The tough economic climate means the used car industry is a growing threat, while startups, tech companies, and electric vehicle (EV) disruptors are also changing the game for traditional auto brands. Meanwhile, today’s consumers want seamless digital experiences, sustainability, Read full story ›

Source: The Drum