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How is video advertising faring in the age of coronavirus?

on May 22, 2020 | 0 comments

By Open Mic

The Covid-19 pandemic has had an unprecedented impact on all of our lives. As we start to adjust to the realities of a home working economy, it is important for us to monitor how consumers’ behaviour is changing, the opportunities and challenges being created for different channels and the overall long-term impact that this period may have on our industry. Here, IAB UK’s Video Steering Group share how they’re seeing the Covid-19 outbreak change viewing habits, including insight from Carat UK, LinkedIn, Twitter, Unruly and Xandr.

How has consumer behaviour changed in regards to the consumption of video content as a Read full story ›

Source: The Drum