By Samuel Scott

You may know how to talk to consumers, but can you speak CFO? The Drum’s Promotion Fix columnist, Samuel Scott, explains why speaking the language of the chief finance officer will be essential for marketers’ survival in the testing times ahead.

If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career.

When I was the first director of marketing at a high-tech startup company, our growing team was working wonders after a few funding rounds. But we had yet to do any real advertising specifically.

So, Read full story ›

Source: The Drum