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How marketers can unlock the potential of native video ads in the age of TikTok

on Aug 15, 2019 | 0 comments

By Alex Khan

Step aside, TV.

Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile devices than watching TV. This doesn’t mean, however, that today’s mobile users are no longer watching TV programs and video content. In fact, video is one of the most popular mobile activities, taking up nearly 20% of users’ mobile time according to eMarketer.

In 2019, people in APAC are spending an average of 164 minutes per day on the internet, more than Read full story ›

Source: The Drum