How my burning genitals helped inspire the London Painathon
Fold7 creative Philippa Baines’s own health struggles helped inspire her team to create an impactful, London marathon-themed campaign spotlighting often-hidden female pain. She shares her long journey, from coming to terms with her illness to making the best use of her creative prowess.
If I rewound time and told my younger self that my first op-ed for the ad industry would involve an in-depth discussion about my genitalia, I’d have said: “Please, for the love of God, no,” and jumped out of the nearest window.
Yet here I am.
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Source: The Drum
