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How predictive budget allocation can help marketers save time and drive results in 2024

on Dec 8, 2023 | 0 comments

By Andy Devey

Marketers, grappling with the complexity of managing campaigns across numerous channels, find relief in AI-driven predictive budget allocation, says Andy Devey (senior director of product marketing, Here’s why.

Marketers today are tasked with delivering campaign results across an increasing number of channels, with 51% of companies using at least eight channels to interact with their customers and 79% reporting that it’s crucial to have a cross-channel overview of performance and business impact in order to make the best decisions.

In a fragmented advertising landscape, allocating budget efficiently across channels in real time, to see a positive return on ad spend is Read full story ›

Source: The Drum