Out of home (OOH) is an important part of the marketing mix. As a highly visual medium, it offers instant stand-out and kudos for brands but is being disrupted by programmatic and digital out of home (DOOH).
DOOH has allowed for significant growth; Kubient, a full-stack digital audience marketing platform, claims to be introducing the first real-time bidding solution for digital out-of-home advertising sites.
The Drum Out of Home Awards 2019, the jury came together to discuss the current status of programmatic out of home.
A cautious route
Sophie Pemberton, group strategy director, Talon Outdoor said OOH has been cautious about Read full story ›
Source: The Drum