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How programmatic is changing the out of home sector

on Dec 3, 2019 | 0 comments

By Danielle Gibson

Out of home (OOH) is an important part of the marketing mix. As a highly visual medium, it offers instant stand-out and kudos for brands but is being disrupted by programmatic and digital out of home (DOOH).

DOOH has allowed for significant growth; Kubient, a full-stack digital audience marketing platform, claims to be introducing the first real-time bidding solution for digital out-of-home advertising sites.

The Drum Out of Home Awards 2019, the jury came together to discuss the current status of programmatic out of home.

A cautious route

Sophie Pemberton, group strategy director, Talon Outdoor said OOH has been cautious about Read full story ›

Source: The Drum