Heinz is back at the Super Bowl with an ambitious multi-screen ad telling four stories at the same time. Wieden+Kennedy creative director Laddie Peterson explains how the agency made it work thanks to a star director and the perfect soundtrack.
Creating four different ads for one 30-second spot may seem like an overly ambitious and complicated process, but if time and budget were no object, the creative team behind Heinz’s Super Bowl return would have featured 1,000 stories instead of four.
The Super Bowl brief from Heinz, which last advertised at the game in 2016, was to show how a bottle of Read full story ›
Source: The Drum