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How ‘Scotty From Marketing’ is failing to market his response to Covid-19

on Mar 30, 2020 | 0 comments

By Darren Woolley

For Australia, 2020 is shaping up to be an apocalypse of biblical proportions. First, there were bushfires, then floods and now a plague has descended on the country and the world. At a time when leadership is required, Australia has #ScottyFromMarketing. As I have written before, the Australian prime minister’s hashtag is actually a significant insult to professional marketers everywhere.

It was reported earlier this year, the chief creative officer at PwC, Russel Howcroft, was called to the prime minister’s office late last year for marketing advice. Clearly the advice was not taken in regard to the bushfires, where Read full story ›

Source: The Drum