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How sponsors will react if a Covid-19 spike gets the Tokyo 2020 Olympics canceled

on Jul 21, 2021 | 0 comments

By John McCarthy

What would happen if the Tokyo 2020 Olympics were to be canceled after a one-year delay? How would sponsors, athletes and the host nation recover from this huge expenditure of passion, energy and money if Covid-19 does indeed derail the Games once more? The Drum quizzes sports marketers navigating this very crisis.

A survey from the Asahi newspaper this week claimed two-thirds of Japanese people doubt the country can host a safe and secure Olympics. Anticipation is low in the host nation at least as the first-ever spectatorless Games approach. Although organizers have tried everything to emulate the Read full story ›

Source: The Drum