By Katy Wright

As marketers prepare to enter a new era, FCB Inferno managing director Katy Wright outlines how fueling creativity with tech and data can benefit brands and audiences alike.

Around the time I left school, I wanted more than anything to be an airline pilot. Really, I did – I received training, and I was utterly serious about a career in aviation. My life ended up taking a different, brilliant path, but that love of the skies is still ingrained in me.

I was reminded of that original life goal of mine when reading recently about the impact of data on our industry. Read full story ›

Source: The Drum