By Shawn Lim

In a bid to change up the usual routine of sending greetings to friends and families in China through social platforms like WeChat during the Mid-Autumn festival, Tencent created a mixed reality campaign aimed at symbolising the strong power of Chinese culture.

Called “Moonments”, the tech giant combined the festival, which celebrates the full moon that appears at the end of the autumn harvest, and the Great Wall. It used its social platform WeChat to acquire user locations with their permission, allowing them to lift up their phone to find and focus on the moon in Read full story ›

Source: The Drum