The promise of data-led creativity is one that many marketers are hoping for, but without a willingness to be imperfect and allocate resource, it’s not a goal that many are reaching.
The Warehouse Group (TWG) is one of New Zealand’s biggest retailers and it recently invested into personalisation via McDonald’s-owned personalisation specialists Dynamic Yield. According to the brand, it reached its annual incremental revenue target “within months” and is now looking at how this technology will shape its strategy for 2020.
Yaniv Navot, vice president of marketing at Dynamic Yield, explains that TWG had quick success because Read full story ›
Source: The Drum