By Ayesha Salim
Getting personalisation right is the holy grail for brands. But brands need to stop ‘spamming’ consumers with irrelevant messaging and target them contextually within their environment if they want to add value to their customers, agreed panellists at The Drum’s personalisation event, in association with lifecycle engagement platform, Appboy.
Speaking at The Drum Arms pub in London last week, the panel, which consisted of speakers from News UK, mobile transformation company Somo, Mediacom Worldwide, Appboy, and events startup Revl, argued that spamming disguised as personalisaiton will only hurt a brand’s reputation.
Source: The Drum
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