Optical brand Transitions’ route to market, which relied on opticians, was totally disrupted by pandemic lockdowns. But a VR tool has helped it discover an entirely new way of reaching consumers.
Traditionally, lens brand Transitions sold its products through brick-and-mortar opticians. But a recent embrace of VR has allowed the brand to rewrite its customer touchpoints and take a more creative B2C marketing route.
The brand’s transition during 2020 could easily be a copy and paste story of digital transformation. Amid pandemic lockdowns, the brand needed a digital experience to replace its in-person retail routes. But while the pandemic prompted it to Read full story ›
Source: The Drum