Hunter Boots has escaped a ban from the Advertising Standards Authority (ASA) following a complaint that the brand used an “unhealthily thin” model to promote its clothing.
The company has been cleared of any wrongdoing over its ‘Rain Starts Play’ campaign by the regulator after one customer challenged whether a series of Hunter billboards and Facebook ads were “irresponsible”.
The complainant took issue with a ten-second Facebook video which showed two women dancing in waterproofs and a London Underground takeover which depicted 12 models wearing Hunter clothing, seven of which featured one of the women from the original Facebook campaign. Read full story ›
Source: The Drum