Ideas with impetus: Applying Nobel Prize-winning thinking to marketing
Daniel Kahneman was in London recently to promote ‘Thinking, Fast and Slow’. Not that it needed much of a push having sold 1 million copies in the UK since it was published in 2011. He spoke for 20 minutes and then we were treated to a fascinating Q&A with David Baddiel in front of a sell-out audience of over 2,000 convened by 5×15 at Central Hall, Westminster. There was lots of reinforcement for those who believe in ‘ideas with impetus’, as exemplified by brand campaigns such as Nike ‘Just Do It’, Sure ‘Do More’, and Bluewater ‘Yours to Explore’.
Source: The Drum
