By Simon Mansell

For the first time this year, mobile usage has overtaken desktop web access in the US. This is a scary thought; if we can’t sell things to people when they are using their phones the ad industry could have a major problem on its hands.

Of course, this can’t be true. Mobile advertising does work. People spend a huge amount of time on tablets and smartphones. During that time they are exposed to a wealth of branded content and ads, then subsequently make purchases. They must be influenced by these ads, so there has to be another problem. Read full story ›

Source: The Drum