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Iglü rolls out national campaign starring Aardman illustrated penguin

on Apr 11, 2014 | 0 comments

By Jennifer Faull

Iglü, the mouth ulcer treatment brand, turns a little penguin’s world upside down in a new national campaign created by Bray Leino and Aardman.

The 30, 20 second and 10-second TV spots are set to air across national TV networks and have used 2D animations from Aardman to tell the story of a penguin struggling to make it to his igloo, which remains stuck fast, as his world turns upside down.

“We went for a traditional 2D drawn animation to bring to life to our hapless penguin and then combined this with painted textured multilane backdrops, animated in the computer Read full story ›

Source: The Drum