By John Glenday

US pancake parlour IHOP has come unstuck with its Mother’s Day promotion, after an image of a stack of pancake stack photoshopped within an ultrasound scan of a woman’s uterus sparked a shitstorm on Twitter.

The unorthodox marketing approach was timed to coincide with Mother’s Day in the US, which falls on the second Sunday of May, with the tweet: “If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there!”

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Source: The Drum