Splashing marketing spend on a Game of Thrones (GOT) ad break appears to have been a strategic move for Ikea, O2 and BT – all of which topped the chart for the most social lift following their ad appearance during the series.
The insight arrives from research conducted by 4C Insights which looked into the TV social lift impact of the ads slotted in between each part of GOT’s long-awaited final season.
Eight years since the fantasy-drama show began in 2011, the final season of GOT has been dished up to its dedicated fans, desperate to Read full story ›
Source: The Drum
Industry News
