By John Harris

The theme of independence has rocked global headlines over the last week with the UK’s vote to leave the European Union. Over the coming days, that same independent spirit will be lauded on the US side of the pond as America prepares to celebrate her 240 years of freedom from the British Empire.

From an economic perspective, independence continues to be one of the most dominant macro trends influencing commerce as consumers celebrate the independent in categories from beer to restaurants and from fashion to music. So it should come as no surprise that brand marketers across the globe, who Read full story ›

Source: The Drum