Industry News

The new ad, created by BBDO, seeks to refocus attention away from the flashiness of AI and towards the technology's practical business applications.  Generative AI exploded onto the cultural scene in 2023. Many of us oohed and aahed at its ability to create fluid prose, generate photorealistic images, and write code, [...]

Marketers, grappling with the complexity of managing campaigns across numerous channels, find relief in AI-driven predictive budget allocation, says Andy Devey (senior director of product marketing, Smartly.io). Here's why. Marketers today are tasked with delivering campaign results across an increasing number of channels, with 51% of companies using at least eight channels [...]

The entertainment giant teamed up with developer studio The Gang to create a one-of-a-kind underwater simulation. To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner Bros Pictures has launched an immersive Roblox [...]

Say it with us: print is not dead! Especially not in healthcare marketing, writes Space & Time’s Tom Gillan – where it plays an important role in events-led strategies. When tailoring user journeys to a specific healthcare professional (HCP) audience, keeping print journal advertising in mind is imperative. While online media dominates [...]