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Industry News

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Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali
Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our industry-leading panels.Eugenia Blackstone, Chief Marketing Officer at Iris Powered by Generali and a judge for [...]
Fri, Mar 21, 2025
Source: The Drum
Why Yum! Brands’ AI move is worth watching – and what it says about the future of fast food
Yum! Brands, the parent company of KFC, Pizza Hut, here [...]
Fri, Mar 21, 2025
Source: The Drum
The Drum’s 2025 agenda: Miami’s creative scene, new rankings & global marketing gamechangers
From the vibrant shores of Miami to the cutting edge of planning excellence, The Drum’s 2025 research calendar promises fresh insights into the people and places reshaping our industry. Here’s your first look at what’s coming – and how to get involved.The marketing world never stands still, and neither does [...]
Fri, Mar 21, 2025
Source: The Drum
Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
The new CEO is trying to stage a comeback. It’s off to a slow start.Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was brought [...]
Fri, Mar 21, 2025
Source: The Drum