By Shawn Lim
Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt.
That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, a great proxy for attention and engagement, according to Integral Ad Science’s Media Quality Report (MQR) for the second half of 2019.
Australia’s brand risk for desktop display improved from 4.6% ‘unsafe’ content in the second half of 2018 to 1.9% in the second half of 2019. Australia’s brand risk Read full story ›
Source: The Drum