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Inside P&G’s acquisition of Walker & Co – a deal of diversity for both parties

on Dec 18, 2018 | 0 comments

By Katie Deighton


Procter & Gamble’s latest brand buy is Walker & Company, a health and beauty outfit designed primarily to service people of color. The deal will allow the scaleup to expand its distribution and marketing operations, while providing P&G with a lucrative opportunity to own a category once known as “ethnic”.

Walker & Company’s suite of products currently comprises Bevel, a shaving and grooming brand designed for people with coarse, curly hair in mind, and Form Beauty, a hair care collection crafted to care for women with textured hair. A skincare line under the Bevel brand is also in the works.

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Source: The Drum