Procter & Gamble’s latest brand buy is Walker & Company, a health and beauty outfit designed primarily to service people of color. The deal will allow the scaleup to expand its distribution and marketing operations, while providing P&G with a lucrative opportunity to own a category once known as “ethnic”.
Walker & Company’s suite of products currently comprises Bevel, a shaving and grooming brand designed for people with coarse, curly hair in mind, and Form Beauty, a hair care collection crafted to care for women with textured hair. A skincare line under the Bevel brand is also in the works.
Source: The Drum