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Interflora’s plan to stand out in ‘sea of sameness’ and cultivate a more modern brand

on Feb 26, 2024 | 0 comments

By Amy Houston

We catch up with the flower delivery service’s marketing boss and the creative director behind its new campaign to find out all about the plan to re-energize the centennial brand.

Established in 1923 as a telegraph service between florists, Interflora has been struggling in recent years to stand out in a saturated market despite its storied legacy and the fact it can boast 58,000 affiliated flower shops in over 140 countries.

In an attempt to carve out a niche, the flower delivery network conducted a competitive pitch last year to find an agency to devise a brand campaign it hoped would engage Read full story ›

Source: The Drum