Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Is it time we rewrote the myth of the tortured artist?

on Dec 12, 2019 | 0 comments

By Ross Berthinussen

There’s an ingrained cultural narrative that you have to suffer for your art. That creative genius is born of hardship and struggle. That it’s better to burn out than fade away.

It’s a narrative that has seemingly been embraced by the creative industry, with long hours, lost weekends, and unrealistic deadlines.

Isn’t it time we rewrote this myth?

There’s a wealth of evidence that happiness increases productivity. That feeling of security, not fear, improve creativity. That a healthy work/life balance feeds rather than dulls the creative mind.

According to a 2018 study, 61% of the Australian creative industry shows signs of depression Read full story ›

Source: The Drum