BrewDog built itself up as an anti-establishment rule-breaking brand that doesn’t-give-a-shit. Now it’s facing harsh criticism from staff over its working conditions that may force it to start.
BrewDog has always worn rule-breaking as a badge of honour and a statement of intent. But newly surfaced allegations of a “culture of fear” at the company – and its subsequent response – threaten to become more emblematic of the craft brand than its anarchic public-facing persona.
On Thursday 10 June an open letter was published from former BrewDog staff criticising the brand for being a “cult of personality” first and a safe Read full story ›
Source: The Drum