By Davide Bianca

Many brands treat NFTs simply as collectible products. But they can be so much more than that.

It’s been nearly a decade since the first-ever non-fungible token (NFT) was minted. But it wasn’t until last year that NFTs became a mainstream, pop culture phenomenon. As often happens with emergent technologies, the wave of NFTs’ soaring popularity during the pandemic was felt across all industries, and fueled by the promise of virtually endless applications.

Today — after a number of scams, lawsuits, and controversies — it’s become clear that NFTs are not a silver bullet for brands looking to cash in Read full story ›

Source: The Drum