Jamie Foxx brought to life in £1m campaign to promote The Amazing Spiderman 2
Jamie Foxx is set to be brought to life in an “electrifying” out of home campaign from 8 April to celebrate the launch of Sony Pictures’ The Amazing Spider Man 2.
Using electroluminescent technology, Foxx’s character ‘Electro’ will be animated with bolts of lightning on six Clear Channel sheets around the country.
The sheets form part of a larger OOH campaign, created by Manning Gottleib OMD, in excess of £1m, including bus wraps and T sides, and backlit spots including the IMAX. Media planning and buying was carried out by Tallon.
Oli Cooper, business director at Manning Gottlieb OMD said: “With Read full story ›
Source: The Drum
