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Japanese noodle brand Nissin sends ‘monster’ to Brazil to be its sales exec

on Jul 12, 2019 | 0 comments

By Charlotte McEleny

Nissin Brazil is borrowing from classic Japanese cinema styles in its latest ad that sees a Godzilla-like ex-TV star ‘monster’ that has moved from Japan to Brazil in search of a new job.

In recognition of the popularity of the Japanese brand’s instant noodles in the South American country, the storyline sees the monster becoming a businessman after he spots the opportunity to become the salesman for the brand in Brazil.

The three videos are themed around three lessons that he has learnt in moving to the new country and starting this new career path. The first video explores Read full story ›

Source: The Drum