Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Jeep unleashes interactive ad for Batman v Superman: Dawn of Justice

on Feb 29, 2016 | 0 comments

By Tony Connelly

Jeep is continuing its partnership with Warner Bros’ highly anticipated movie Batman v Superman: Dawn of Justice with a new interactive ad campaign tying thw film and its Renegade SUV model.

The link-up with Warner Bros kicked off with a new Jeep ad which showed Ben Affleck, who plays Bruce Wayne in the film, driving through the streets of Metropolis in a Jeep Renegade SUV model.

Now Jeep UK has collaborated with the filmmakers to launch a the online ad campaign in which superhero fans choose their allegiance to Batman or Superman.

The ‘Battle of the Renegades’ sees viewers attempt to Read full story ›

Source: The Drum