In order to find the world’s top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Richa Goswami about how she’s turned FMCG giant Johnson & Johnson’s business into a digitally-savvy industry leader.
Richa Goswami leads J&J’s digital efforts globally and yet she’s humbled and surprised at being considered among the industry heavyweights for the WFA marketer of the year title. It’s partly down to Goswami’s personality, which makes her a very open and approachable leader, but also Read full story ›
Source: The Drum