The i newspaper, owned by regional news publisher Johnston Press, has signed its first TV partnership deal with UKTV’s Dave, as it looks to elevate the title’s position in the market during an ongoing debate about the value of premium news and advertising environments.
The newspaper will sponsor a series of ‘idents’ across some of Dave’s key programming, kicking off today (27 March) with each of the ‘idents’ carrying the tagline, ‘i sponsors Characters on Dave.’
Created by Atomic and brokered by Channel 4 Sales and 7Stars, the campaign will bring to life the brand’s trademark logo, the Read full story ›
Source: The Drum
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