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Just Eat's singalong ad campaign hits a high note as board ups revenue forecast

on May 3, 2016 | 0 comments

By Katie Deighton

Online takeaway platform Just Eat has increased its 2016 revenue forecast from £350m to £358m, following on from a 41 per cent like-for-like uplift in order sales for the first quarter of this year.

Growth in the UK was particularly strong for the brand, which currently operates in 13 countries.

Just Eat reported orders in the country were up 40 per cent – a financial response that coincides with the national ad campaign featuring parody songs such as “I see you baby, chicken madras” and “I need a Balti”.

Projected underlying EBITDA (earnings before interest, tax, depreciation and Read full story ›

Source: The Drum