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Katy Howell: You never see old marketers or baby pigeons

on Jan 30, 2019 | 0 comments

By Katy Howell

With a wry smile, a talented marketing director turned to me and said, “you never see old marketers or baby pigeons”. In one sardonic phrase, she summed up our conversation about the ageism in our industry.

We’d actually been chatting about our collective experiences. The circuitous career paths we’d taken and the times we had lived through while learning our craft. We talked about how wiser heads with real-world understanding, are not often seen – especially in adland. A place where oldies can only be found squatting on boards distant from those executing client work. According to the IPA, its member Read full story ›

Source: The Drum