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Keith Weed: brands must help people enjoy summer safely

on Aug 3, 2020 | 0 comments

By Keith Weed

Keith Weed, president of the Advertising Association, argues that if brands band together to spread crucial public health messages, this industry can play a vital role in rebuilding consumer confidence and rebooting the economy.

Lockdown’s impact on our industry has been seismic, but it’s just a small part of the much greater impact that has been felt right across the UK. Everywhere you look there are the very real threats of job losses and the rising concerns of an economy that will not recover quickly or enough to stave off a recession that will hurt all. This is why we need Read full story ›

Source: The Drum