Kerrang website relaunches to improve mobile compatibility and advertising opportunities
Bauer Media has created a fresh website for rock music title Kerrang to improve mobile compatibility, social links and advertising opportunities.
According to a statement from the company, the site has “redefined itself as a social news and entertainment site” for young rock fans, providing them with shareable content, video, audio, mini-interviews and articles in the popular list format.
The site has launched with partners including the Festival Republic, Atlantic Records, Cooking Vinyl and Aloud.com, and the deals were brokered by the7stars and Sold Out. The site has been optimised for mobile and tablet and other branded services KerrangTV and K Radio Read full story ›
Source: The Drum
