Lakeland appoints Live & Breathe to promote Star Wars and Mary Berry
Lakeland is set to promote its new Star Wars bakeware range and the ‘Mary Berry with Lakeland’ range, after appointing Live & Breathe to handle its advertising.
The agency will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand.
Paul Lowings, marketing manager at Lakeland, said: “This is the first time we’ve worked with Live & Breathe and we were really impressed with the agency’s pitch. Throughout the process, the agency showed that it understood the Lakeland brand and its core values, and demonstrated a thorough grasp of the challenges and opportunities.”
Source: The Drum
